The Organizational Ethics of Lockheed Martin Essay Example for Free

The Organizational Ethics of Lockheed Martin Essay Lockheed Martins Vision statement reads as follows; (Who We Are) be the global leader in supporting our customers to strengthen global security, deliver citizen services and advance scientific discovery. Lets break this statement down into separate components. First, supporting our customers to strengthen global security, is a phrase that is limited to a customer base but also inclusive to the entire globe. The ethical question with this part of their mission statement is; at what point does an organization like Lockheed impose their own ethical limits over their customers? This is a prime example of external factors influencing the companys ethical standards. Lockheed can find themselves at the mercy of their customers request and desires. This can lead to taking on a project that they may not be ethically inline with. They are in essence giving their customer complete control over what they believe is ethical in global security. This can obviously turn into a bias view of whats good for the world, when left up to a specific group of customers. The next part of the statement then puts the ethical decisions back into the hands of Lockheed, deliver citizen services. With this sentiment Lockheed gets to choose the services within a society that it feels will serve that citizens the best. Finally and maybe the most ethically sensitive area of Lockheeds mission, is advance scientific discovery. Science, especially in the area of discovery, can lead to many ethical questions depending on the nature of the research. The biggest questions arise when animal or human testing is involved. To specifically address their ethical philosophy Lockheed released this statement; ( ) We are committed to the highest standards of ethical  conduct in all that we do. We believe that honesty and integrity engender trust, which is the cornerstone of our business. We abide by the laws of the United States and other countries in which we do business, we strive to be good citizens and we take responsibility for our actions. The reality is Lockheed is in the business of making some of the worlds most advanced and destructive military weapon systems. Even though their products are used in combat to kill the enemy, there are still laws and rules governing the how destructive and lethal these weapons can be. Lockheed does make sure to operate within the guidelines set forth by Geneva Convention Treaties and Rules of Armed Conflict. These guidelines are examples of legal factors that give Lockheed guidance of where the ethical lines should be drawn. Lockheed addresses the fact that they not only have their own ethical standards to adhere to but that they are also a direct reflection of their suppliers. (Who We Are ), We want our suppliers to understand, foster, and mirror the ethical conduct we expect from our employees in all business challenges and transactions. This places them in the unique situation, not only to monitor their practices but also those of the organizations providing the materials they need to do business. Lockheed Martin expects their contractors to behave in a manner consistent with the principles of their code of ethics. One key element in regards to their suppliers is that Lockheed requires their suppliers to have a set and standardized Code of Ethics Programs within each organization. Lockheed also holds their employees to the same standards as their suppliers. In Lockheeds 2012 Employee Perspectives Survey, employees stated that they were more apt to report unethical behavior activity, while the percent of misconduct reported was at an all time low. Leo S. Mackay Jr., vice president of Ethics and Sustainability says, (FIve Lessons) â€Å"Even if you didn’t know anything about our Code of Ethics and Business Conduct, if you followed the value statements Do what’s right, Respect others, and Perform with excellence you could come pretty close to how we would want you to act in any situation that involved an ethical judgment.† One thing that makes Lockheeds ethic program work is the ethics officers, at the business level, are embedded directly with the employees. These ethics officers  attend business and planning meetings. This ensures that the officers understand the businesses they support, and by participating in the field they are able to bridge the gap between business and ethics. When employees have to deal with ethical issues, they have specific avenues to reach out to including; talking to their ethics officer, calling the Corporate Ethics HelpLine, or sending an email directly to the Lockheed Ethics Department. It is important to note that the aforementioned ethics officers are elected officials from within the company. Lockheed Martin must report certain types of misconduct to the government. This further signifies the importance the responsibility of all employees to report any ethical issues. Every Lockheed employee, even executives, must participate in ethics training once a year. References. Who We Are Ethics. (n.d.). Ethics  · Lockheed Martin. Retrieved July 28, 2014, from http://www.lockheedmartin.com/us/who-we-are/ethics.html Five Lessons for a Successful STEM Career. (n.d.). Polishing Our Ethics Performance  · Lockheed Martin. Retrieved July 28, 2014, from http://www.lockheedmartin.com/us/who-we-are/ethics/culture-ethics.html

The Effect of Walking on Blood Pressure Essay -- Health, Diseases

The Effect of Walking on Blood Pressure Walking is one of the oldest means of transport known to mankind as well as a more physical activity undertaken by the majority of people in their lives. Walking has become an interest field for researchers, where there is evidence to show how walking can help in the prevention and treatment of many chronic diseases, such as cardiovascular disease, diabetes, renal diseases, hypertension, breast cancer, colon cancer, depression, stress and obesity. It has also become a major recommendation of the American College of Sports Medicine (ACSM) and the Center of Disease Control (CDC). It is suggested that brisk walking for 30 minutes, 5 days a week, at 3-4 miles per hour for adults is a form of moderate intensity physical activity which can prove effective as a useful prevention and treatment model (Lee and Buchner, 2008). Many studies have provided evidence that walking is an effective approach for decreasing blood pressure in both hypertensive and normotensive, and that there is an inverse relation between them (Kelley et al, 2001). A recent systematic review, which involved 27 randomized controlled trials, showed a reduction in either systolic/diastolic blood pressure, or both, in response to a walking programme. This reduction was significantly statistically shown in 9 trials. Of these 9 trials, three studies reported that the decrease was significant for both systolic and diastolic blood pressure, four showed a significant decrease only in systolic blood pressure, while two studies found a significant reduction in diastolic blood pressure. The mean difference between walking groups and control groups was found to range from -5.2 to -11 mmHg for systolic blood pressure, while for diastolic ... ...s too long, participants may be unwilling to follow or complete it. Thus, it has been found that a walking programme which is more than 12 months long is less effective than a 6 month programme, and that the explanation for this is due to a decrease in the participants’ adherence to the programme (see Lee et al, 2010). It seems that the longer the programme, the less likely it is that the individual will keep to it. It was found (by Lee et al, 2010) that the way in which the time spent walking each day was divided up made no significant difference in terms of reduction of blood pressure response. The study measured the effect of walking on blood pressure by dividing the daily session of walking into three short bouts of 10 minutes; and it was found that this had the same effect on blood pressure as a continuous uninterrupted daily walking session of 30 minutes.

Marketing Product Failure Research

Kelvinator which ruled Indian refrigerator industry but it lost its place because it fell into a cobweb of ownership issues. Whirlpool did not invest in Kelvinator since it had the rights to the brand only till 1997. So during these years, Whirlpool harvested Kelvinator while developing its own brand. When the brand came back to its original owner, Electrolux did not had the money to build this baby. In 2005, Kelvinator was killed. One brand which failed only due to wrong marketing strategy is Liril.When the brand was launched the Liril girl became the talk of the town. Liril was positioned on the freshness platform right from its birth. The girl and the waterfall with the unique jingle ensured that the freshness is experienced by the audience. But the brand did not change its position for 25 years. There was a flurry of brand launches during the past 10 years and Liril was sleeping all the time † may be resting on the laurel. Liril tried to introduce the Icy mint variant very late and that too with a different jingle and imagery.But it did not work and the product failed. Canada Dry was launched in India in 1995. The brand, from Cadbury Schweppes, was a highly popular brand of soft drinks across the globe. The brand has positioned itself as champagne and the taste was different and refreshing. The brand was also promoted heavily in various media. The ad featuring the snow and tiger brings back the nostalgia about this brand. The brand was positioned as a premium cold drink. But alas; the brand did not last too long in the market.In 1999 CocaCola took over the beverages business of Cadbury Schweppes and like GoldSpot and Limca. Coke killed this brand. The only reason for Coke to kill these brands was to make way for Coke's original brands. Vanilla Coke was touted as the greatest innovation since Diet Coke in 1983. Vanilla Coke was promoted in retro style. The brand had Vivek Oberoi , the then Bollywood flame endorsing the brand in an unusual style. Vivek sported the retro look with typical combination of Elvis style plus Shammi Kapoor style in an Old Lamby Scooter screaming Wakaw.The ads were surely clutter breaking and backed by 360 degree branding efforts that ensured good publicity. The brand also got into viral marketing. But the brand failed due to either bad taste or premium pricing. The failure of Vanilla Coke is a classic case that proves that Marketing is not a perfect science. There is no formula or theory that can make a brand successful. To Quote Kotler â€Å"Marketing is easy to teach and understand but difficult to practice†. Marketing Product Failure Research Kelvinator which ruled Indian refrigerator industry but it lost its place because it fell into a cobweb of ownership issues. Whirlpool did not invest in Kelvinator since it had the rights to the brand only till 1997. So during these years, Whirlpool harvested Kelvinator while developing its own brand. When the brand came back to its original owner, Electrolux did not had the money to build this baby. In 2005, Kelvinator was killed. One brand which failed only due to wrong marketing strategy is Liril.When the brand was launched the Liril girl became the talk of the town. Liril was positioned on the freshness platform right from its birth. The girl and the waterfall with the unique jingle ensured that the freshness is experienced by the audience. But the brand did not change its position for 25 years. There was a flurry of brand launches during the past 10 years and Liril was sleeping all the time † may be resting on the laurel. Liril tried to introduce the Icy mint variant very late and that too with a different jingle and imagery.But it did not work and the product failed. Canada Dry was launched in India in 1995. The brand, from Cadbury Schweppes, was a highly popular brand of soft drinks across the globe. The brand has positioned itself as champagne and the taste was different and refreshing. The brand was also promoted heavily in various media. The ad featuring the snow and tiger brings back the nostalgia about this brand. The brand was positioned as a premium cold drink. But alas; the brand did not last too long in the market.In 1999 CocaCola took over the beverages business of Cadbury Schweppes and like GoldSpot and Limca. Coke killed this brand. The only reason for Coke to kill these brands was to make way for Coke's original brands. Vanilla Coke was touted as the greatest innovation since Diet Coke in 1983. Vanilla Coke was promoted in retro style. The brand had Vivek Oberoi , the then Bollywood flame endorsing the brand in an unusual style. Vivek sported the retro look with typical combination of Elvis style plus Shammi Kapoor style in an Old Lamby Scooter screaming Wakaw.The ads were surely clutter breaking and backed by 360 degree branding efforts that ensured good publicity. The brand also got into viral marketing. But the brand failed due to either bad taste or premium pricing. The failure of Vanilla Coke is a classic case that proves that Marketing is not a perfect science. There is no formula or theory that can make a brand successful. To Quote Kotler â€Å"Marketing is easy to teach and understand but difficult to practice†.

Influence of Media and Popular Culture Essay - 924 Words

Why do people believe America as a nation of freedom and opportunity? The answer is in the book called, â€Å"Lies My Teacher Told Me† by James W. Loewen, the author of â€Å"Lies across America.† This book is published by Simon and Schuster from Touchstone in October 2007 as the second edition. The whole theme of this book is to show the faulted story, and the chapter seven, The Land of Opportunity, is showing that the United States is not a land of freedom and opportunity as everyone knows. It is shocking that there are many controversies that society hides from people. Throughout the reading this chapter, I wondered why people started believed the United States as a nation of freedom and opportunity. Then I realized that the society continuously†¦show more content†¦Her opinion is making sense. However, people should be aware of any behavior that affects youth in negative ways because even though the â€Å"reality show† is not real literally, it affec ts seriously to the teenagers since they have less control on their behaviors than adults. Aubree Rankin said that a research have found that young viewers are influenced by the behavior they see modeled on TV. According to her, it is because â€Å"there were an alarming 1,657 instances of sex, foul language, and violence logged in the 114.5 hours of broadcast reality shows; a rate of 14.5 instances of objectionable content per hour, a 52.6% increase from the previous studys rate of 9.5 per hour† (Rankin). Also, Anderson and Bushman said that Johnson, the author of et al. said â€Å"present important evidence showing that extensive TV viewing among adolescents and young adults is associated with subsequent aggressive acts† (Anderson). As Rankin, Anderson, and Bushman said, many youth can be affected by reality shows negatively. For this problem, adults should think seriously and the broadcasts should have censorship, or raise the rates. Moreover, many different stereotypes are caused by Media or popular culture, and stereotypes in gender are very typical example. Since the 1960’s people classified boys and girls and their specific behaviors and expect them to follow those. This gives huge stereotypes within gender. For example, boys have to be strong and athletes,Show MoreRelatedMass Media and Popular Culture1367 Words   |  6 PagesHow has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. There are different types of media; examples of media are magazines, movies, television, books, recording devices, radio and the internet. As time goes on, new and improved technology is developed in the mass media industry for communicating and entertainment purposes. 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